SMS Marketing: 7 Essential Features to Drive Customer Engagement

Over the past year, more than 70% of smartphone users reported an increase in mobile phone usage. So, what better time than now to leverage mobile communication channels and engage your customers. And, what better channel than SMS which guarantees 5x read-rates vs Email and other social media channels. 

In this newsletter, we would like to introduce you to some powerful SMS features that will help you deliver quick and meaningful improvements to your customer engagement strategy. These features are available for immediate use on our platform. What’s more, they are free and incredibly easy to use.  

Easily personalize millions of bulk SMS sends with merge fields
Upload custom fields for every recipient and use them to send personalized SMS to millions of contacts with a single click.
E.g. Dear Parent, Your child #Custom1# has scored #Custom2# marks in the Maths Test conducted on #Custom3#. 

Customize your campaigns in minutes with Textlocal
Effortlessly compose in 20+ Indian languages, send SMS with your business name, schedule your messages to be sent later, stagger your sends over a time period to effectively manage leads, provide an opt-out path and much more!

Send files, images, PDFs, and weblinks as Textlocal shortlinks in your SMS
For the first time ever, Textlocal brings email-like attachment functionality to bulk SMS campaigns. Textlocal allows you to attach PDFs and images as shortlinks in SMS campaigns, and track granular metrics, including the recipient’s mobile number, and time of click.
E.g. New semi-furnished 3-BHK apt available for rent in HLF properties for Rs. 30,000. See photos: http://tx.gl/r/tL

Open 2-way interactions by receiving SMS & missed calls
Conduct contests and polls (e.g. Indian Idol contest or product feedback), expand your database (e.g. SMS OFFER to 9XXXXX 9XXXXX), provide on-demand information (e.g. balance enquiries via SMS), and much more with Textlocal longcodes, missed call numbers and Dual VMNs.

Instantly send emails as SMS using Email-to-SMS gateway
Stay on top of critical hardware and software alerts by forwarding alert emails as SMS. What’s more, Textlocal also delivers PDF attachments (eg. digital invoices) as shortlinks in your SMS.

Send mobile-optimized surveys and get 5x responses (vs email)
Textlocal enables you to create full-featured, professional, multi-page surveys which can be fully personalized for every recipient (using merge fields and survey logic) in minutes.
E.g. Hi Rahul, we’d love to have your feedback on our new furniture designs –https://tx.gl/ts/K

Maximize conversions at every step of the customer lifecycle with APIs
Automate sending SMS alerts, notifications and offers from your website, application or CRM by integrating with our SMS APIs! Textlocal’s powerful SMS capabilities can be integrated into any application in minutes with our comprehensive API documentation and sample code snippets.