How to Use Personalization in Your SMS Campaigns and Wow Your Customers

Understanding your audience, and personalizing your messages and offers based on their behavior has a huge impact on your campaign effectiveness. Whether it is generating new leads, increasing sales conversions, or optimizing customer lifetime value, marketing just works better when it is personalized!

Textlocal offers you a powerful set of tools to take personalization to the next level. You can easily personalize bulk SMS campaigns using merge-fields (custom parameters), set up custom landing pages, create personalized feedback and survey forms, automate behavior based triggers, send regional language messages, and even collect data for in-depth personalization.

In this blog, we’ll discuss 5 ways you can implement personalization in your SMS campaigns and wow your customers. 

Segment your data

Personalization begins with segmenting/clustering your customer data and identifying what works with each of those clusters. Segmentation is often based on the audience demographics and past purchase behavior (incl. marketing channel, offers that worked, average spend, purchase frequency etc). You can also tap into the power of AI to find patterns you’ve missed.

Communicate in your customers’ language

Communicating with your customers in their regional language helps establish an emotional connect, increasing the chances of conversion. Textlocal can help you send messages in over 20+ regional Indian languages.

Automate behavior-triggered messages

Behavior-triggered messages are timely responses to how your customers interact with your service or product. For instance, when a company sends you a reminder message because you have not used their product for a few days, that’s a behavior-triggered message. Behavior-triggered messages are very helpful in engaging with the customers and winning them back, and have a much higher success rate compared to traditional emails.

You’d be surprised at just how easily in-depth personalization can be automated for up-selling, engagement, and retention. You can quickly integrate Textlocal SMS APIs with your CRM or any other software and automate sending & receiving SMS within minutes.

Let customers tell you what they want

Discovering your customers’ interests is in fact far simpler than most people think. All you really need to do is just ask on the right channel! You can easily create a data collection form with Textlocal and send them directly to your customers’ mobile phones. Gather any missing customer information (e.g. age/email), find out the offers they are interested in, the preferred mode and frequency of communication, and so much more with Textlocal forms.

Send customers to a customized landing page

You can create millions of custom landing pages, surveys, and data collection forms in minutes with Textlocal. Insert your recipients’ custom attributes and delight your customers with a very personalized landing page. Watch your conversion rates improve with every bit of personalization!