4 SMS features most Marketers are unware of

With the explosion of smartphones and low-cost data, mobile marketing is undergoing a rapid transformation in India. Businesses are now creating more powerful customer engagement journeys on SMS than just sending plain-vanilla SMS. With the right tools, you can now send HTML surveys, brochures, weblinks and mobile coupons via SMS, and even interact with your customers on the channel.

SMS has 5x higher open rates and response rates than Email and other social media channels and so, you are guaranteed better results! At Textlocal, we experience this difference first-hand for all our communications.

HTML Surveys and Forms via SMS

Getting instant feedback or understanding customer expectation is becoming difficult day-by-day. Reaching a customer on their mobile with survey and feedback forms are a sure-shot way of getting maximum responses. Textlocal surveys and forms are equipped with industry-standard features to enable you to create and track professional, multi-page surveys in minutes. You can easily personalize the forms and surveys for each recipient using merge fields, insert dropdowns, free text fields and more.

Measure Campaign Performance with Textlocal Shortlinks

Analyzing past data to know what worked and did not work is the beginning step to formulating a successful marketing campaign. Have all the data that you need at your fingertips with Textlocal. Easily get granular click metrics along with who opened the link, click timestamp and device characteristics. You can also conduct A/B tests with different messages, send times, CTAs etc. and use click data to understand what worked best.

Shortlinks do not just help you with metrics, they are also an amazing way to send URLs in your SMS. Nobody likes to see long, pesky URLs in their messages. They make your SMS look like spam and are also unprofessional. With Textlocal, you can effortlessly insert any URL in your message and deliver it as a shortlink with Textlocal. Unlike other URL shorteners (e.g. Bitly), Textlocal shortlinks can be sent as unique trackable links to millions of recipients in your bulk SMS campaigns.

Send Unique Personalised Coupons and Tickets to Customers via SMS

Mobile vouchers and tickers are a great way to speed up entry processes. Textlocal allows you to easily create full-featured mobile tickets and vouchers with unique coupon codes (and bar/QR codes). Send multi-use or single-use vouchers to accurately track the customer activity and lower the likelihood of fraud/re-use. Mobile vouchers, in response to inbound SMS (e.g. when a customer opts-in), are a powerful way to attract new customers and capture their details for on-going communications.

Enable 2-Way Communication with Long/Short codes & Missed Call Numbers

Having a 2-way communication channel open so customers can reach you effortlessly can work wonders for your business. Help your customers reach you easily to seek information about your business, ask for support, give feedback and more with Textlocal keywords, short codes, long codes, missed call numbers and dual VMNs.

With Textlocal Receive SMS and Missed Call Numbers, you can easily set up auto replies, forward incoming request and track every interaction online. 2-way communications are a great way to expand your contact database and effectively manage inbound leads.