4 Ways to Use WhatsApp Across Customer Lifecycle

The golden rule of business is to be where your customers are. And with 2.5 Billion monthly users, according to WhatsApp’s internal data, it’s safe to say the ‘where’ is on WhatsApp. WhatsApp is the most-used mobile messaging app on the planet. Its easy-to-use chat interface makes it simple for customers to contact you regarding questions about your product, customer support issues, or any service-related feedback.

But, just knowing you need to use WhatsApp is not enough. The big question is “how can your business use WhatsApp to elevate customer experience”? In this newsletter, we’ll discuss how you can use WhatsApp Business API to connect with your customers across their journey with promotional messages, timely alerts and notifications, and round-the-clock customer support.

Key features of WhatsApp Business Platform

Smart ways to use WhatsApp Business API

Promotions and Customer Acquisition
Utilize the world’s most popular messaging app to reach out to customers and prospects and achieve significantly better returns on your lead generation spends. There are several messages you can send via WhatsApp:

• Product/Service Promotions: Intimate potential customers via alerts on WhatsApp to recover abandoned carts  and share details on back-in-stock items & expiring discount codes. For every alert, you can create a payment link that lets customers quickly and seamlessly make a purchase.
• Personalised offers: Send targeted and personalised offers based on customer segment, purchase history, special occasions, festivals and holidays, etc. The possibilities are endless!

Purchase/Service Confirmations, Invoices & Alerts
Keep customers updated with timely reminders/alerts on their purchases. With WhatsApp, you can send instant purchase and delivery notifications, support ticket updates, failed/successful payment alerts, usage/expiry alerts, and much more.

Post-purchase/service engagement messages
Amplify customer lifetime value by nurturing and engaging your existing customers. Reach out to customers after purchase/service for any of the following:

• Capture feedback: Automate your feedback process and send customers a feedback form link right after a purchase/service. Immediate response after a service increases customers’ trust and helps build a long-term relationship.
• Referral requests: Simplify your referral process by configuring our WhatsApp APIs and send out a referral link based on business/customer event triggers.
• Re-engagement campaigns: ‘Out of sight, out of mind’ holds true for brands as well. Send a series of WhatsApp messages to your opted-in customers with exclusive offers when customers are inactive (no usage or purchase) for a specified time period.

Prompt customer support 
Boost customer satisfaction and reduce operational costs by creating canned responses to routine customer queries (such as balance enquiries) or using powerful AI-assisted bots to answer and assist customers. Your support teams can also include rich media such as audio, video, images, files and location sharing in responses to resolve customer queries efficiently.

How can Textlocal help?

The easiest way to get started with WhatsApp Business Platform is to partner with an official WhatsApp Business Solution Provider (BSP) like Textlocal. With Textlocal, you will get fast and hassle-free setup, timely support, secured hosting and security compliance.

Connect with customers on their most-used messaging application and drive conversations, conversions and revenue. To start using WhatsApp API for your business, please reach out to us at whatsapp@textlocal.in, or +91-95021 95021.