DLT Message Content Type – Service Explicit

Understand and create service explicit SMS content type as per TRAI regulations for sending business SMS in India

What can you use Service Explicit SMS to send?
It is used to send offers, discounts, or updates regarding services to existing customers. Message content to be sent to customers must be registered on DLT portals.

When can you send Service Explicit SMS?
It can be sent 24x7 without any time restriction.

What is allowed while sending Service Explicit SMS?

It can be sent via 6-character alpha Header approved for your business in DLT platforms.
All special characters on the keyboard are allowed, except < and > symbols.

Examples of Service Explicit SMS :

Actual Message	Template
Your Rs.500 exclusive voucher is UNUSED!! Redeem it on purchase of Rs.1,000 at Marks & Spencer. Use code 654321001 Valid till 31st Mar 2020! T&C.	Your Rs.{#var#} exclusive voucher is UNUSED!! Redeem it on purchase of Rs.{#var#} at Marks & Spencer. Use code {#var#} Valid till {#var#}! T&C.
Hi, In order to best serve you and others, could you click on mosl.co/ywq8FBJpAn to share your meeting experience with Motilal Oswal RM Raju Saha on 22nd	Hi, In order to best serve you and others, could you click on {#var#} to share your meeting experience with {#var#}
Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click http://m.BajFin.in/Iphr8tFE	Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click {#var#}.

What does {#var#} in the content template for Service Explicit SMS stand for?

{#var#} is a case-sensitive variable format.
Information such as Amount, Date, A/C Number, Merchant Names, OTP, Codes, URL, Customer Names, Card Type, etc. need to be replaced with variables.
There can be any number of variables in a message.
Character limit for each variable is 30 characters.
Transactional & Service SMS should always have variables. Promotional SMS can have fixed content or with the variables as per message content.