RCS Business Messaging

Revolutionise text messaging with rich interactive content

Create rich, app-like experiences within the messaging inbox

In-built rich functionality

Use interactive action buttons, carousels, rich media cards, GIFs, videos, and more to deliver app-like experiences directly to customers’ smartphones. All from within the messaging inbox.

Custom branding

RCS enables businesses to style messages and UI components in line with a business’s visual identity. Create a powerful experience for customers without having to download an app.

Provide more conversational customer experiences

Rich card carousels

Rich cards can be arranged in a carousel that can be scrolled through horizontally to provide customers with options. Particularly powerful for marketing departments to launch promotional campaigns.

Suggested replies and actions

Enables customers to send their responses quickly at the tap of a button instead of writing keywords. Responses appear as buttons or ‘chips’ beneath a message intended to guide the customer interaction.

Increase engagement rates for promotional marketing campaigns

Higher engagement

Customers currently using RCS have seen an increase in engagement in comparison to traditional SMS and MMS channels. With suggested replies and actions, businesses are able to guide users through the interaction leading to higher conversion rates and increased sales.

Increased measurability

Interactive features mean that consumers are able to take multiple paths through an RCS engagement, which provides businesses with a deeper understanding of the intent and habits of their customers.a

Create Enable seamless customer service automation

Agent handover

Automate as much of the customer service journey as possible using action buttons and suggested replies but provide options for a human agent to contact customers for more complex enquiries. Use buttons to provide time options for the customer to book a call slot, all with just one tap.

Contextual actions

Leverage contextual smartphone capabilities by adding smart actions such as adding appointments to a customer’s calendar.

What can RCS do for your business?

RCS supercharges marketing, enables seamless customer service and enriches your messages by adding interactive elements. You can use this new, innovative channel to create two-way interactions that let customers respond, search, reserve, and purchase, at the tap of a button. With RCS, your customers can get an app-like experience inside their default messaging inbox. They can:

Have two-way conversations in a branded and verified message session
View videos and images inside ‘rich cards’
Click on speedy suggested replies
See appointment reminders that are deep linked into their calendar apps

Scroll through product carousels
Save offers to a mobile wallet, and click to payment pages
Receive order and delivery updates

Drive rich 2-way communication with our RCS messaging solution

No App Download

All you need to reach customers is their phone number once they have activated the RCS service on their smartphones.

Intelligent Fallback

Easily fallback to SMS and send traditional text messages to customers who do not have RCS activated.

Custom branding for brand recognition and security purposes

Gain customer trust by using a verified account with custom branding for security purposes as well as brand recognition.

Read Receipts

Use read receipts to measure engagement and to be regulatory compliant.

Quick Replies

Enable customers to send their responses by a simple tap of a button instead of typing a message.

Carousels

Send multiple cards in a single message with unique suggested actions or replies for each card.

Download our eGuide to Conversational Messaging Platforms

Learn how our conversational messaging offerings, such as RCS Business Messaging, Google Verified Messaging/Calls, WhatsApp Business API help you build an anytime, anywhere service experience. Understand the main features and use cases of each channel and see how they can help your business.

An eGuide to Conversational Messaging