Resources / Service SMS vs Promotional SMS vs Transactional SMS
Understanding TRAI regulations for sending business SMS in India
Service Implicit SMS
Service Implicit bulk SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.
Service Explicit SMS
Service Explicit bulk SMS is used to send offers, discounts, or updates regarding services to existing customers.
Promotional SMS
Promotional bulk SMS is used to send offers, discounts, or promotions. The messages may or may not be solicited by the recipients.
Transactional SMS
Transactional bulk SMS can only be used by Banks to send OTPs and alerts.
Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.
Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.
Promotional messages will be delivered to recipients after preference and consent scrubbing.
Transactional SMS will be delivered to all recipients, irrespective of their consent preference.
Service Implicit SMS can be sent 24x7 with no time restriction.
Service Explicit SMS can be sent 24x7 without any time restriction.
Promotional SMS can be sent only between 10 AM and 9 PM
Transactional SMS can be sent 24x7 with no time restriction.
Service Implicit SMS templates can be sent via 6-character alpha Header approved for your business in DLT platforms.
Service Explicit SMS templates can be sent via 6-character alpha Header approved for your business in DLT platforms.
Promotional SMS templates will be delivered with a 6-digit numeric Header approved for your business in DLT platforms.
Transactional SMS templates can be sent via 6-character alpha character Header corresponding to the Bank’s name.
Service Implicit SMS
Service Implicit bulk SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.
Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.
Service Implicit SMS can be sent 24x7 with no time restriction.
Service Implicit SMS templates can be sent via 6-character alpha Header approved for your business in DLT platforms.
Service Explicit SMS
Service Explicit bulk SMS is used to send offers, discounts, or updates regarding services to existing customers.
Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.
Service Explicit SMS can be sent only between 9am to 9 pm.
Service Explicit SMS templates can be sent via 6-character alpha Header approved for your business in DLT platforms.
Promotional SMS
Promotional bulk SMS is used to send offers, discounts, or promotions. The messages may or may not be solicited by the recipients.
Promotional messages will be delivered to recipients after preference and consent scrubbing.
Promotional SMS can be sent only between 9am and 9pm
Promotional SMS templates will be delivered with a random 6-digit Sender ID assigned by the telecom operator
Transactional SMS
Transactional bulk SMS can only be used by Banks to send OTPs and alerts.
Transactional SMS will be delivered to all recipients, irrespective of their consent preference.
Transactional SMS can be sent 24x7 with no time restriction
Transactional SMS templates can be sent via 6-character alpha character Header corresponding to the Bank’s name.
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