Understanding your audience, and personalizing your messages and offers based on their behavior has a huge impact on your campaign effectiveness. Whether it is generating new leads, increasing sales conversions, or optimizing customer lifetime value, marketing just...
WhatsApp is India’s leading messaging application, making it an effective customer engagement channel for small and large businesses across different industries. As a verified WhatsApp Business solution provider, we can help you seamlessly integrate WhatsApp...
In our increasingly digital world, the way businesses connect with customers is transforming constantly. Leading the charge are a new generation of rich conversational messaging channels such as WhatsApp Business API, RCS Business Messaging, 2-way communication via...
With 98% read rates and 5x the response rates (vs email), SMS serves as an effective customer engagement channel for small and large businesses across different industries. While many businesses use SMS in one of the customer lifecycle stages (e.g. either to generate...
Your SMS campaigns are only as good as the quality of your customer/prospect data, making it vital to use recently updated, opted-in numbers. While buying a database seems like an easier solution to expand reach, nothing beats a homegrown list of leads interested in...
The returns on your SMS campaigns depend on multiple factors including delivery rate, delivery speed, uptime, scalability, compliance, security, support, and campaign customization options. You should also account for various hidden charges and UI/API limitations that...
